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Privacy Policy

How SEO ANT LTD handles personal information when you use Awarenia.

Last updated 21 October 2026 · SEO ANT LTD

1. Who is responsible for your information

SEO ANT LTD is the controller of personal information processed to operate Awarenia the AI Visibility Tracker. Our company and registration details appear at the bottom of this page.

For privacy questions or to exercise your rights, email lukasz@zelezny.co.uk.

2. Information we process

Account information includes your email address, profile details and authentication information. If you use Google sign-in, we receive the account information needed to authenticate you. We do not receive your Google password.

Workspace information includes project domains, brand details, countries, categories, prompts, tags and audit settings. Audit records include AI answers, citations, detected brands, calculated metrics and reports. These records may contain personal information if it appears in your inputs or in third-party responses.

Invitation records may include a recipient's name, email address, welcome message, invitation status and link-click counts. Operational records include account activity, access-status changes, timestamps and technical information needed to diagnose issues and protect the service.

3. How and why we use information

We use information to authenticate users, manage accounts and invitations, run audits, display reports, enable selected sharing and exports, provide support and maintain security.

Our legal bases, as applicable, are performance of our contract with you, legitimate interests in providing and securing the service, compliance with legal obligations, and consent where required. You can ask us about the basis for a particular use. Where processing is based on consent, you may withdraw it without affecting earlier lawful processing.

4. Service providers and AI processing

We use hosting, database, authentication and AI service providers to operate Awarenia. Audit prompts and relevant project or report content are sent to the providers needed to perform the requested analysis. This may include Apify and AI providers such as Anthropic; which services are involved depends on the selected audit and feature.

Avoid including confidential or sensitive personal information in prompts. Third-party services may process information under their own terms and privacy notices. Google processes your sign-in interaction under its own privacy notice. If you choose an external scheduling or email link, the external service's privacy notice applies.

Providers may process information outside the United Kingdom. Where a restricted international transfer occurs, applicable data-protection safeguards are required, such as an adequacy decision or approved contractual protections. Contact us for details of the providers and safeguards relevant to your use.

5. Who can see your information

Ordinary users can access their own workspace records. Authorised administration can review account, workspace and activity records for access management, support and service operation.

A shared report or project link makes the selected report information available to people who can open that link, subject to its password, expiry and revocation settings. Exports create copies outside Awarenia's access controls. Take care before sharing reports that contain personal or confidential information.

We may disclose information when required by law or where necessary to protect legal rights and the security of the service.

6. Cookies and browser storage

Awarenia uses authentication cookies or browser storage to maintain sign-in, and local browser storage to remember preferences such as theme, filters and dashboard layout. These are used to provide the requested experience, not to make your private reports public.

You can clear cookies and browser storage through your browser settings. Doing so may sign you out or reset preferences. External sign-in, scheduling or other services may use their own cookies.

7. Retention and security

We retain information for as long as needed to provide the service and meet legitimate operational, security and legal requirements. Different records may have different retention needs; this policy does not promise a single fixed deletion period. Contact us to request deletion or information about the retention of particular records.

We use access controls and other technical measures to protect information. No online service can guarantee absolute security. Deletion from the service does not remove copies already downloaded or retained independently by a recipient, and backups or legally required records may remain for longer.

8. Your data-protection rights

Subject to applicable law and exemptions, you may request access to, correction or deletion of your personal information, restriction of processing, data portability, or object to processing based on legitimate interests. We may need to verify your identity before responding.

Send requests to lukasz@zelezny.co.uk. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk, or your relevant local supervisory authority.

9. Updates to this policy

We may update this policy to reflect changes to the service or our legal obligations. The date below identifies the latest revision. We will provide additional notice where required by law.